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Prior to establishing Land Optimization Strategies, its principal, Barry Gross, consulted on more than 7,000 assignments including more than 5 Million homesites and 2.5 billion SF of commercial, office, retail and industrial facilities. Below is a partial list of clients:


Bluestone Communities

Brooks Street

Cal West Communities

City Ventures

Concorde Development

DMB Communities

Eagle Valley

Garret Group

Foremost Communities

Kamehameha Schools

Lewis Operating Companies

Newport Pacific Land Company

Newland Communites

Sunroad Communities


Raintree Capital

Rancho Mission Viejo Company

Richland Communities

Tejon Ranch Company

Brookfield Communities


DR Horton

Tripointe Communities

K Hovnanian

KB Homes


McCaffrey Homes

The New Home Company


William Lyon Company

Woodbridge Pacific

Shapell Homes

Standard Pacific

Shea Homes

Toll Brothers

Woodside Homes



Oaktree Capital

Morgan Stanley

JP Morgan

Angelo Gordon

Lehman Brothers

Johnson Capital

Laurus Corporation


Institutional Housing Partners


MSD Capital

Starwood Property Trust

Alvarez and Marsal


Public Agencies:

City of Coachella

City of Irvine

City of Long Beach

City of Los Angeles

City of Rialto

City of Fullerton

City of Santa Margarita

City of Tustin

Orange County

Riverside City

Riverside County

Santa Barbara County

HOAG Hospital



O'Melveny & Meyers

Payne and Fears

Stradling, Yocca, Carlson & Rauth

Manatt, Phillips and Phelps

Haynes & Boone

Gaim, Weil, West and Epstein

Irell and Manella

​Freeman, Mathis & Gary

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